Always Axis.
In every expression.

Our logo and the colours that connect every expression. Resources for a consistent expression of the Axis identity.

Axis logo in cream

Axis in cream.

The original identity, with room to breathe.

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Axis logo in pink

Axis in pink.

The original identity, with room to breathe.

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Give it space.
Keep it simple.

Use the logo in its original proportions. Give it clear space on every side. Use Cream on dark surfaces and Pink on light surfaces.

Pink is an accent. A moment of focus, a small detail, or a clear direction. Let the work breathe around it.

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